Swiss Watch Brands List 🇨🇭 Our 19 Favorites

Swiss Watch Brands logos
By Maverick, 22nd of September 2022

Swiss watch brands such as Rolex, Omega, and Patek Philippe are well-known among watch enthusiasts and the general public. And this is not actually something to be surprised about, considering how the Swiss watchmaking industry has remained a hub of sophisticated luxury watches over the years.

In today’s article, we will delve into some of our favorite and highly coveted Swiss watch brands. These brands offer a plethora of exquisite and high-caliber timepieces that every watch collector should be familiar with.

Tissot 🔗

Tissot, despite being considered a mid-range brand, has always been at the top of its watchmaking game since its inception in 1853. This is a well-known Swiss watch brand for producing a diverse collection of classic and stylish watches. 

To this day, Tissot still stands out with its impressive selection of high-end automatic and sports watches. In particular, the Tissot T-classic is one of its popular timepieces whose price is below $1,000 USD. For premium models, expect to shell out around $8,000.

Oris 🔗

Oris began its horological journey in 1904. The company takes pride in the fact that they are one of the few remaining independent brands of today. Oris is constantly striving to manufacture mechanical watches packed with superb features. Sticking true to its philosophy, “Things must make sense,” Oris has never failed to surprise the watchmaking industry with its timeless, reliable, and extremely functional timepieces.

Among a sea of dapper Oris watches, there is two that stand out for us. They are the Oris Aquis and Oris Diver watches. These utilitarian dive watches are famous among both novice and professional divers. In addition, Oris watches are retailed as relatively budget-friendly as $1,000 USD and increase up to $4,000 USD depending on the type of watch model.

Doxa 🔗

Doxa is another Swiss watch brand that has an incredibly broad catalog of luxury watches for every watch enthusiast out there. Ever since its existence in the watch industry, Doxa has always been associated with its classic, sturdy dive watches. 

In fact, Doxa is a go-to brand for many professional divers. One particularly slick diver watch from the brand is the Doxa Sub 1200T. The Sub 1200T is an all-out timepiece that boasts classic styling and has a robust, sturdy build. It is integrated with a whopping 1,200-meter water resistance capacity. What’s more impressive is that Doxa watches are just being sold for under $ 5,000, making them truly in demand by the general public.

Tudor 🔗

Often branded as a sister company of Rolex, Tudor, which was established in 1946, has made a reputable name for itself as as a producer of luxury timepieces with affordable tags. Some of the brand’s best offerings include the Tudor North Flag and Tudor Black Bay. These watches have become must-have timepieces among many watch collectors. 

Today, Tudor has an extensive catalog of well-refined timepieces, which finally frees itself from the notion that it’s just a “poor man’s Rolex.” The price range of luxury Tudor watches starts at $1,000 and can go up to $11,500.

Swatch 🔗

Swatch, without a doubt, will never be missed among the list of some of the biggest Swiss watch brands. Their watches immediately gained a favorable response from the general public after their release in 1983. This is because of its eccentric, casual aesthetic that can reverberate with both the young and the old.

In particular, Swatch is sought-after for its immense lineup of top-notch watches at affordable prices. These watches are equipped with avant-garde designs, a particular trait that cannot be found in the rest of its competitors. All Swatch watches are reasonably priced, typically retailing from $70 to $500. As a result they consistently appeal to a broad market and not just avid collectors. If there’s one striking offering from the brand, it is indeed the Swatch Irony, which exhibits a classic style perfect for everyday use.

Zodiac 🔗

Zodiac is one of the well-respected Swiss watch brands that existed as early as 1882. Their watches are always appreciated for their catalog of best-value-for-money watches, with price ranges from $500 to about $2,000.

In particular, the brand focuses on crafting reliable dive timepieces through its Super Sea Wolf collection. Its first model was released back in 1953, a period when the Blancpain Fifty Fathoms and Rolex Submariner were also introduced to the market.

Breitling 🔗

Highly notable for its winged B logo, Breitling is a Swiss watch brand where you would expect to find cutting-edge aviation watches. This Swiss luxury brand started releasing the quintessential timekeeper way back in 1882. It is primarily focused on aviator watches, which is why it is no surprise the brand is popular among pilots.

Not long after its existence, Breitling began creating very precise watches for the pilots of the British Royal Air Force. The watch brand is widely known for its Breitling Navitimer, a precision-made pilot chronometer jam-packed with revolutionary features. Breitling watches start around $1,800 for basic models and the price can go up to $40,000 for premium models.

Longines 🔗

As early as 1832, Longines started crafting suave and sophisticated watches that delivered unrivaled accuracy. Longines has indeed already established a reputable name for itself as one of the oldest Swiss watchmakers worldwide. This Swiss watch brand caters to almost essential timekeepers used for diving, flying, and navigating. 

The Longines Equestrian is the brand’s most in-demand watch, which showcases the brand’s strong ties and support for equestrian sports. Watches from Longines can be purchased for as budget-friendly as under $1,000 and can increase up to $ 5,000 USD.

Zenith 🔗

Among the world’s best Swiss watch brands, Zenith remains celebrated as home to some of the best movements that offer unmatched accuracy and precision in timekeeping. With more than 150 years of heritage, Zenith has contributed a lot of innovation to the horological industry.

This Swiss watchmaker is highly acclaimed for its Zenith El Primero, the very first fully-integrated automatic chronograph movement in the world. No other movement can measure 1/10th of a second better than the El Primero, which is why watch enthusiasts still acknowledge it as the most accurate series-made caliber even up to this day. The price of Zenith watches ranges from around $4,700 to $ 12,000.

Hamilton 🔗

Hamilton is one of the most well-established Swiss watch brands today. Since entering the horology industry in 1892, Hamilton has catered to wide-ranging pilot and field watches marketed for their robust features, superb accuracy, and dependability in timekeeping. Some of the brand’s one-of-a-kind watches include the Hamilton Khaki Field and Hamilton Jazzmaster.

The price bracket of Hamilton watches can vary depending on the watch’s model, but it typically ranges from $350 to $3,000.


The origin of the horological journey of IWC began in 1868. Since then, IWC has met with unwavering success as the ultimate powerhouse of first-class pilot watches. On top of that, this Swiss watchmaker is highly relevant for inventing the Pellaton winding system. This is a cutting-edge technology that makes winding more potent for the rest of their watches.

One of the most coveted IWC watches is the first-class IWC Portugieser. It is relatively in-demand among watch enthusiasts due to its chunky size, sophisticated design, and top-grade features. As a matter of fact, some watch aficionados believe that this particular model began the movement of bigger-sized chronographs. IWC watches retail from around $4,100 for a basic model and go higher, up to $46,500 for premium ones.

Jaeger-LeCoultre 🔗

Having bagged the title of “the watchmaker’s watchmaker,” Jaeger-LeCoultre has been so excellent with its craftsmanship, inventing the best avant-garde and complicated mechanisms that the world has ever seen. Throughout the years, Jaeger-LeCoultre has been a prime manufacturer of compelling movements for other striking brands like Audemars Piguet and Patek Philippe. 

Apart from that, Jaeger-LeCoultre is also respected for its ever-growing catalog of luxury watches. Some of its best offerings include the Jaeger-LeCoultre Master Ultra-Thin, sought-after for its well-refined and thick design meant to be worn as a dress watch. Its watches retail from $5,000 to $100,000 for a more complicated timepiece.

Omega 🔗

Since 1848, Omega has been at the vanguard of producing iconic timepieces. This Swiss watchmaker has conquered almost all industries, starting from being the first-ever watch used for space missions to dominating the silver screen as James Bond’s favored timekeeper. Indeed, Omega always has something unique to offer on the table.

The Omega Speedmaster and Seamaster are among the brand’s most in-demand watches. Click here to read our review on the Omega Seamaster Aqua Terra collection. These are a series of high-grade watches jam-packed with top-of-the-line features. The cost of Omega watches ranges from $2,000 (basic model) up to $60,000 (premium model).

Rolex 🔗

Rolex has always been associated with luxury and achievement, which is why it is not surprising that people, even outside the horological community, are familiar with the Swiss brand. Incepted in 1905, Rolex has a plethora of deluxe and fancy timepieces that stand out from the crowd.

This Swiss watch brand is also regarded for its numerous innovations and patents. For instance, Rolex was the first watchmaker to craft a waterproof and dustproof chronograph. Along with that, Rolex is known for its Daytona and Submariner, which are must-have timepieces among many watch collectors and aficionados. The basic Rolex model costs around $5,680. For high-end Rolex watches, the price can go as high as $780,000.

Audemars Piguet 🔗

As part of the “Big 3” in the Swiss horology industry, along with Vacheron Constantin and Patek Philippe, Audemars Piguet has been at the forefront of the watchmaking game. AP crafts some of the most revolutionary watches driven by the most precise movements in the world. Launched in 1875, this Swiss watchmaker has been tied to some luxury and revolutionary sports watches driven by the most accurate movements in the world. In particular, they are coveted for their Royal Oak watches, a sports watch designed by the famous watch designer Gerald Genta himself.

They are the brand behind the existence of the first-ever minute-repeating movement found in wristwatches. Other than that, Audemars Piguet was also the first manufacturer of skeleton watches. The overall cost of Audemars Piguet watches ranges from $10,000 up to $412,930.

Tag Heuer 🔗

TAG Heuer is one of the long-standing Swiss watch brands, renowned as the prime creator of some of the best chronographs in the watch market. In fact, TAG Heuer became a certified timekeeper of the 1920s Olympic events due to its great art and innovativeness.

The brand is known for its TAG Heuer Carrera, a collection exclusively made for race car drivers. They also got the hype from the watch community after the release of their Monaco watch, the first-ever automatic chronograph in a square-cased design. You can purchase a piece of TAG Heuer by shelling out at least $1,200 for the basic model and more than $70,000 for the deluxe model. 

Patek Philippe 🔗

Throughout the years, Patek Philippe has remained a top Swiss watchmaker in the industry. Founded in 1902, Patek Philippe has numerous grand timekeepers widely famed for their ultra-precision and excellent quality. Truth be told, many people have conserved their Patek Philippe watches to pass on as an heirloom to their descendants. 

Some of Patek Philippe’s best models include the Aquanaut, Nautilus, and Calatrava. The sweeping catalog of Patek Philippe is retailed at prices anywhere between $21,000 and $600,000.

Vacheron Constantin 🔗

Vacheron Constantin has a very long and rich history in the watchmaking world. Being one of the oldest Swiss watch brands, Vacheron Constantin, which was founded in 1755, takes pride in itself as a producer of some complicated wristwatches in the market. They invented the pocket watch 57260, which gained the title of the most complicated timekeeper with a sum of 57 horological complications.

One of the brand’s best models is the Vacheron Constantin Patrimony, an elegant and minimalist dress watch with an incredible number of supreme features. The price range of Vacheron Constantin watches roughly starts from $22,000 up to $650,000.

Swiss Watch Brands Final Thoughts

On the whole, the Swiss watchmaking community has consistently been dominating the horology industry worldwide. The list is extensive, with prestigious and refined watchmakers that deliver quality luxury pieces. Each Swiss watch brand offers classic, luxury, and reliable watches that are only made out of premium materials. Indeed, the Swiss watch market is a great place to find exquisite and best-value watches for investment.

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